Category Archives: Web Design Insight
What you see is not the same as what Google sees
I’ve been working with the acupuncture clinic of Brookline on their website and one of the most important changes we had made to their site is replacing the logo, which was a background image with a text based logo. The … Continue reading
The gift of the Magi?
One of our former clients – Day Spa Magi has been transferred to new ownership. It’s always a little unnerving and exciting at the same time when this happens to a business. It’s unnerving because it’s change. It’s exciting because … Continue reading
Spring cleaning – a redesign of Gretje Ferguson’s Website
I’ve written about Gretje Ferguson before – she’s a photographer in Boston taking amazing images of everyone from her children and grandchildren to business professionals and authors. And now, Gretje’s site has a new look – thanks to her ever … Continue reading
This one is for librarians
I’ve been trying to find a bulk solution to our tea needs – we drink lots of tea – and the tea bags are starting to add up as unnecessary waste. So I found this retailer in a simple Google … Continue reading
Getting it right or getting it right now
I watch more and more of my clients struggle with the content of their website. How do you describe yourself? How do you describe your business? What colors to use? What information to post and what to keep private? All … Continue reading
A picture is worth a thousand words
We often recommend a photo gallery for our clients. Not only do customers like to see many different pictures of a product (think Zappos with their 8 images of the same pair of shoes), but they also like to see … Continue reading
Well, now we have a face
I wrote in the previous post about the challenges of defining what a consulting firm does for its customers. Having solved that problem, I moved onto another. How to represent myself? Post a picture to the site or not? Finally, … Continue reading
So, what have you done?
All too often that question comes up in a perspective customer’s mind when you are trying to sell them your services. The best way we’ve learned to tackle this concern is by creating a Portfolio or Case Study page. Talk … Continue reading