Category Archives: Business Mistakes
This one is for librarians
I’ve been trying to find a bulk solution to our tea needs – we drink lots of tea – and the tea bags are starting to add up as unnecessary waste. So I found this retailer in a simple Google … Continue reading
Business sense at its best
As I write this post, I lament the end of a bag of granola I had purchased in Vermont on vacation. Silly you! You might say. Why not just order online for them again? It’s so easy for us … Continue reading
Getting it right or getting it right now
I watch more and more of my clients struggle with the content of their website. How do you describe yourself? How do you describe your business? What colors to use? What information to post and what to keep private? All … Continue reading
What is it that you actually do?
One of the hardest things when starting a consulting business is explaining to other people what you do. I suppose some entrepreneurs don’t go through this bump, but we did (and some would say, still are). I’ve been asked numerous times … Continue reading
It’s all about who you know!
I finally decided to take a morning to attend a seminar on Social Networking organized by NEWBO and presented by Susan LaPlante-Dube from Precision Marketing Group. Here is what I’ve learned: being successful is in part about making connections and knowing … Continue reading
Say it like it is
I was astonished to notice a simple customer experience mistake in one of my favorite super-brand-creating self-loving enterprises – Starbucks. The store has posted a small sign in a clear plastic holder that stated something along the lines of “if you don’t … Continue reading
I’ll take The Ballet for $200, Alex.
I typically advise clients who serve patrons in an event-based venue to walk their customers’ footsteps. All too often, event organisers get so wrapped up in logistical details that they forget all about the customer experience. For example, what refreshments … Continue reading
This blog is free
A friend of mine and I were discussing a small craft business that was closing its doors this year. Of course, we started speculating on the causes of their demise. One issue that seemed prominent was that they were charging … Continue reading
Trainning will save the day, if you have a day to do it
So, we’ve done it again. We’ve gone to a great restaurant in Brookline with high hopes and walked out frustrated. The food is great, but the waitstaff makes rudimentary mistakes that are unacceptable for a restaurant of their caliber. What … Continue reading
Please, ship directly
Dear Readers, I’ve been shopping online recently and I’ve noticed that many stores charge fantastically high shippping costs on items of high value. One store, for example, charged $12 for an order between $50 and $75. What effect does this … Continue reading