Category Archives: Marketing Insight

The world of small business marketing is ever changing and expanding. With Social Media Marketing adding to the slew of other information outlets, it’s hard to make heads or tails from all the available opportunities. In this category, we use real world examples to illustrate good marketing practices.

Condensed Twitter Marketing Strategy

Posted on August 19, 2011 by Daria Mark

I read an excellent ebook by HubSpot on Using Twitter for Business.  Now I am summarizing it for some of my customers (although I encourage them to read it also).  Here is what I’ve come up with: 1.  When starting … Continue reading →

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This blog is free

Posted on November 20, 2008 by Daria Mark

A friend of mine and I were discussing a small craft business that was closing its doors this year.  Of course, we started speculating on the causes of their demise.  One issue that seemed prominent was that they were charging … Continue reading →

Posted in Brown Couch Consulting Business, Business Mistakes, Marketing Insight | Leave a comment

A funny thing happened on the way to the forum

Posted on October 16, 2008 by Daria Mark

I attended a meeting yesterday on Effective Networking orgnized by the various groups on Brookline that support women-owned businesses.  Usually, these networking things spend about 95% of the time with a guest speaker who talks all about the different tactics … Continue reading →

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