I read an excellent ebook by HubSpot on Using Twitter for Business.  Now I am summarizing it for some of my customers (although I encourage them to read it also).  Here is what I’ve come up with:

1.  When starting to use Twitter, be sure to setup your account properly.  Either read up on the subject or have a marketing consultant set it up for you.

2.  Put a few tweets (say 10) out there before you look for anyone to follow.

3.  Be on the look out for people to follow.  Usually followers follow you in return, so step 1 and 2 are crucial before you get to this step since people will look at your profile to see what you’re like and the type of information you will supply to them.

4.  Tweet regularly.  Twitter is a constant stream of information and if you want to be noticed and create a conversation around your business or your brand, you have to insert your throughts into Twitter regularly.  And be sure that they are quality posts and not just always promotional.

I’ve created a background for my own Twitter account and can do one for yours.  Contact me (dmark at browncouchconsulting.com)  if you’d like more information.