I’ve been working with the acupuncture clinic of Brookline on their website and one of the most important changes we had made to their site is replacing the logo, which was a background image with a text based logo.

The old logo was not only all image based, but was also hidden in the background.  It was invisible to the search engines since background images don’t get ALT tags and the valuable words acupuncture, clinic and Brookline were losing one turn on each page.  We’ve kept the lotus flower but turned the rest of the logo into text.  You can see it for yourself at www.acupunctureclinicforwomen.com.  This also gave us a chance to update the business tagline to Natural Healing Endorses Wellbeing.  The new headline area now takes better advantage of the space at the top and helps with the business’ SEO efforts.