Dear Readers,

I’ve been shopping online recently and I’ve noticed that many stores charge fantastically high shippping costs on items of high value.  One store, for example, charged $12 for an order between $50 and $75.   What effect does this have on me, as a consumer?  Well, it makes me try my darnest to get all I need in $49, because I’d rather pay $8 in shipping and handling.  See the problem here?  

So, just in time for our yearly shopping binge before the holidays, online stores should give some serious thought to a free-shipping threshold.  It’ll help your business if you’re able to move more inventory and some of the shipping cost can be folded into your prices.  Just make sure that your shipping process is extra lean before you start.