Brown Couch Consulting

I finally decided to take a morning to attend a seminar on Social Networking organized by NEWBO and presented by Susan LaPlante-Dube from Precision Marketing Group. 

Here is what I’ve learned: being successful is in part about making connections and knowing the right people.  Perhaps the guy who sat next to you in high school algebra is now a VP at a firm you’ve been trying to recruit.  Facebook and LinkedIn may be able to help you reconnect with him and close that business. 

I am not writing this to give you a course on Social Networking – you’ll have to contact Susan for that.  I am writing this to bring the point home that small business owners get too wrapped up in their business needs and forget to seek out and attend seminars and workshops that can help them expand their knowledge base.   My recommendation would be 1 workshop or seminar per week.  If you feel that your business can’t afford that expense, consider having your own staff do a seminar (I would do it off-site to give everyone a break from the office).

All too often that question comes up in a perspective customer’s mind when you are trying to sell them your services. The best way we’ve learned to tackle this concern is by creating a Portfolio or Case Study page.  Talk to your customers about your skills and have a few past projects in mind that really show off your services.   Then direct them to your portfolio or case study page so that they can see if for themselves.

Brown Couch Consulting has created ours: BCC Portfolio and we would love to hear what you think about it. Let us know through this blog or by email.

Well, that’s right folks.  We’ve added some images to our website.  Why?, you might ask. Well, honestly, the site felt bare and our consultant has been strongly recommending some visual help to our otherwise, dry and wordy site.  So, we splurged on some stock photography and we’re in business.  Check out the site and let us know what you think of all the pictures. 

Back on the soap box of hiring people with the right expertise to solve your pressing needs, I will need to get a professional photographer to do my headshot.  A real headshot. So, stay tuned.