Monthly Archives: December 2008
Co-marketing
I noticed a brilliant piece of co-promotion in one of my holiday gifts. I received a calendar with daily tips for women on housekeeping. Inside, very nonchalantly, there was a business card for a woman who is a certified Feng … Continue reading
Say it like it is
I was astonished to notice a simple customer experience mistake in one of my favorite super-brand-creating self-loving enterprises – Starbucks. The store has posted a small sign in a clear plastic holder that stated something along the lines of “if you don’t … Continue reading
Posted in Business Mistakes
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