Monthly Archives: November 2008
Brand Spanking New
As you may have noticed, we have recreated our website. Here is what we’ve learned: Hire good people. We hired a great consultant to design us a new look. Why not do it ourselves? Well, it’s hard to be objective … Continue reading
I’ll take The Ballet for $200, Alex.
I typically advise clients who serve patrons in an event-based venue to walk their customers’ footsteps. All too often, event organisers get so wrapped up in logistical details that they forget all about the customer experience. For example, what refreshments … Continue reading
This blog is free
A friend of mine and I were discussing a small craft business that was closing its doors this year. Of course, we started speculating on the causes of their demise. One issue that seemed prominent was that they were charging … Continue reading
Trainning will save the day, if you have a day to do it
So, we’ve done it again. We’ve gone to a great restaurant in Brookline with high hopes and walked out frustrated. The food is great, but the waitstaff makes rudimentary mistakes that are unacceptable for a restaurant of their caliber. What … Continue reading
Please, ship directly
Dear Readers, I’ve been shopping online recently and I’ve noticed that many stores charge fantastically high shippping costs on items of high value. One store, for example, charged $12 for an order between $50 and $75. What effect does this … Continue reading